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Progressive rock (radio format) : ウィキペディア英語版 | Progressive rock (radio format) Progressive rock is a radio station programming format that prospered in the late 1960s and early 1970s,〔Thomas Staudter, ("On the Radio With a Mix Very Distinctly His Own" ), ''The New York Times'', March 24, 2002. Accessed March 23, 2008.〕 in which the disc jockeys are given wide latitude in what they may play, similar to the freeform format but with the proviso that some kind of rock music is almost always what is played.〔Fritz E. Froehlich, Allen S. Kent, Carolyn M. Hall (eds.), "FM Commercialization in the United States", ''The Froehlich/Kent encyclopedia of telecommunications'', CRC Press, 1991. ISBN 0-8247-2902-1. p. 179.〕 The name for the format came from around 1968, when serious disc jockeys were playing "progressive 'music for the head'" and discussing social issues in between records.〔Mike Olszewski, ''Radio Daze: Stories from the Front in Cleveland's FM Air Wars'', Kent State University Press, 2003. ISBN 0-87338-773-2. p. xi.〕 ==Origins== When FM broadcasting licenses were first issued by the FCC, broadcasters were slow to take advantage of the new airwaves available to them because their advertising revenues were generated primarily from existing AM broadcasting stations and because there were few FM radio receivers owned by the general public. This void created an opportunity for the disenchanted youth counterculture of the 1960s to express itself by playing music that was largely ignored by mainstream outlets. In this sense, progressive rock radio was more of a social response than a product marketed to fill a need. This change coincided with the greater emphasis on albums as opposed to singles in the rock market. Hugely popular albums such as The Beatles' ''Sgt. Pepper's Lonely Hearts Club Band'' and Arlo Guthrie's ''Alice's Restaurant'' did not contain any singles, so there was clearly a need for a radio format that would explore beyond the Top 40. This in turn led to rock artists placing greater emphasis on long or experimental album tracks, knowing they could still receive radio airplay.
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